Saturday, March 21, 2009

Tata Nano - A Dream Becomes Reality

The man and The Machine

Like all the great human endeavors, it started with a by-now-famous dream.

Watching Indian families riding on two-wheelers - the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby, Ratan Tata, conceived the People's Car, a safe, affordable, all-weather form of transport for such a family. And the goal was set at Rupees 1 Lakh.

It was an audacious move.

First they said it can’t be done.

Ratan Tata & his team marched on.

Then they said it will just be a glorified Auto.

Ratan Tata drove to 9th annual Auto Expo(first time unveiling), on January 10, 2008 at Pragati Maidan in New Delhi, India, a proper car at Rupees 1 lakh.

Damn all the naysayers.If it's good enough for Ratan Tata, it good enough for us too.

When a proud Ratan Tata said ‘A promise is a promise’, it was a statement, heard across the globe.

Obstacles were many, Singur fiasco, 26/11 terrorist attack on Taj, the flagship hotel of Tata Group and THE RECESSION.
(I am sure there many more which we are not aware)

It is said that 'A true knight is fuller of bravery in the midst, than in the beginning of danger.'

For the way Ratan Tata handled all the above & more, we just agree.

And finally today as it hits the road...Tata Nano , a 4 wheeled people mover which's so much more when viewed in totality, that it is bound to move many souls.

This is a moment to forget the recession, problems, and everyday chores of life, salute Ratan Tata and his team, and then soak in the applause as world sits up, takes notice and says WOW.


Ravi The King said...

With all due credits to all those ppl involved in the design and production of this car.
All that they done so far is build the car.
That's just the same as bringing the cash to the casino.
What happens after is what matters?
Who/what is the target market?
How many do they plan to sell in a year?
How do they define success??
If they have really got it right and if it can perform the same numbers it claims on the brochures, the max I can see is this becoming the most popular 'TAXI' in india and replace "Tata indica" from that spot. But I dont see that happening too, given the power of the engine and performance.

So the best this can be is a 'City taxi'. The best case scenario for NANO will be to eat into the market share of Maruti 800 and it will have to go a long long way to do that.

Regarding selling this in European or American market with the current spec less said the better.

So before you sit and let out your WOW relax and sit back and wait for the numbers to flow.

Tata Motors is in a lot od soup at present before they count their first penny of profit.

Vinay Krishna said...

Yeah Ravi, valid points.
Yes Tata Motors is in lot of soup for different reasons, apart from Singur fiasco.
And Nano will eat into Auto Rickshaw, Maruti 800 & used car market and only some percentage of the buyers will be the intended families travelling on 2 wheelers (it’s this part that gives a nice edge to marketing though).
Instead of crunching numbers here, it’s safe to say they will take years to just break even.
But what’s commendable is that, they have built a proper car (from first impressions though I have quality apprehensions) at that cost.
Wow’s just for that.