Disclaimer: Of late I have been reading too much of Cricket & Auto content on web :-)
The current 'Fab Four' of Indian Cricket, Virender Sehwag, Rahul Dravid, Sachin Tendulkar & VVS Laxman are regarded the best in world cricket, so are the German auto giants BMW, Audi, Porsche & Mercedes-Benz, best in business.
So an impromptu thought & a post :P
Four words that best describe the player & the company they should be endorsing :-)
Virender Sehwag: Audacious, Maverick, Iconoclast/Pirate, Entertainer.
BMW: The Ultimate Driving Machine.
You may argue about his technique, but not with the runs scored at scorching pace & entertainment, like you can argue about looks of BMW, but not with sheer driving pleasure.
Rahul Dravid: Reliable, Persevering, Classical, Understated.
Audi: Vorsprung durch Technik.
If it's 'Advantage Through Technology' for the German, it's 'Advantage Through Technique' for the Indian :-)
Sachin Tendulkar: Master, Respected, Icon, Best.
Porsche: There is no substitute.
Both being legendary, they made interesting moves in early 2000s
a) Porsche, the sports car maker, made the SUV Cayanne, with purists crying foul.
b) Tendulkar, the master blaster, as his body took a beating, became an accumulator to the horror of fans.
Both turned out to be stroke of genius, as Porsche laughed all the way to bank, Tendulkar added tons of effective runs. Genius does what it must :-)
VVS Laxman: Artist, Nonchalant, Delicate, Elegant.
Mercedes-Benz: Like No Other.
Like the encompassing serenity of a Mercedes Benz, he brings calm to dressing room in any situation, apart from the common effortless elegance both share.