The Dip by Seth Godin

Quit the wrong stuff
Stick with the right stuff
Have the guts to do the one or the other

Sound simple, huh? But whether it’s your job, relationship, a new skill or any situation in everyday life, like a queue in an ATM, we know how tough it is to differentiate and act.

That’s what makes The Dip interesting. Illustrations by Hugh MacLeod, add the punch.

Seth says just enough, in his own inimitable, irreverent style, in this fun little book.

There's always a first time!

A friend: Dude, I can’t do it, I have never done it before

Me: Boy, imagine, you had never kissed before. Now you are little tense, nervous, anxious to get it right, butterflies in stomach, but you look forward to it, all pumped up. Yeah?

Then he gave his best shot at it. Some motivation this :-)

After a long PAUSE

PAUSE effect, is updated with
I thought all the girls are same, till I met you...PAUSE...and then I realised that some are even worse!:-)

iPhone...iWant...iLust

I have already written about iPhone, Steve Jobs and the amazing Commencement address

And these two are the ones I liked most on the now famous Fake Steve Jobs’ Blog, The Secret Dairy of Steve Jobs

Regarding our iPhone

29 June 2007: The day the world changed

Also check Apple Form Factor Evolution

Blank!

After a long day I went to cafe coffee day with one of my friends and she was hungry. We ordered (after a long wait) 2 Cappuccinos, and chatpata sticks!
30 minutes of impatient wait, others being served, still nothing came our way!
I was told 'he has something against us, so doesn't want to serve'
:-)
I could feel the storm forming!
You can control weather and stop asteroids with advance in technology but not these creations of god!
She waited 5 more minutes and then, there-she-went and blurted out 'Am I so esteemed customer that you want me to be here for long?' and so on…
Must have been a lesson in sarcasm!

In the morning I had read about coastal regions being hit by rain and lives being upset and thought Bangalore is a haven.
But then I had second thoughts!
I can't but marvel at god's sense of equal treatment of children, irrespective of geography. Inside coffee day with ac on, (You thought serving at CCD is easy) he has a subtle way of unleashing nature's fury :-)
(This is worse if you consider that, people affected by natural calamity, have all sympathy, aid and with luck a chance of escape!)
And then Cappuccinos arrived within a short time (that's the fastest he must have served all his life :-))
But only Cappuccinos, no chatpata sticks
:-(
Sipping the Cappuccino, again I heard 'He served those chatpata sticks to the other table...and said NO to me, b'coz I scolded him'
'And also u dint want to buy me coffee...u do anything with half heart this is wot happens'

(May be she was really hungry and he (&me!) just got away with it)

Paid exact the bill amount, got out, ate somewhere else.

But then 2 different thoughts just struck me
-I can't help but wonder, that people still think women need quota, huh!
-Now I am beginning to fully appreciate the one-liner 'Not all men are fools... Some are bachelors'

Back to school - Update One: Marketing Management

Well sometime back I started going to school, and here's the first update.

We completed Marketing Management in our first term of PGDBM program. It’s hard to put into words the whole experience but I just scribble here the highlights which I remember!

It was an incredible experience with professor Dr Ratnam with his inimitable style. I must say, an awesome start to the program. There was no dearth of sound bites, ideas, real world examples, jokes and invaluable insights. From wisdom of Vedas to marketing insights from Kingfisher air hostesses, there was never a dull moment. The man of immense (theory & practical) knowledge that he is, apart from marketing we took away lot of pearls of wisdom, common sense in simple words like
-Always make best use of whatever is available (optimum use of resources)
-Originality/innovation/creativity is the differentiator
-Emphasis on putting knowledge into practical use

Some other key points?
-In business Profit is THE word!
-Marketing is as much art as science.

Quotable quotes?
-Business of a business is to continue to be in business with growth and profit.
-Differentiate or die

The journey’s far from perfect. There were a few minor issues like the conduct of course could have been better planned than keeping everything to the last minute. On the positive side people at BMA are pleasant, do take feedback and quick to respond.
Yeah we did find it hard to meet the demands of the rigorous course, along with work and personal life. It was too much in too little time and we were of unanimous opinion that we could have drawn more from the professor, had we put in more effort/if there was more time!

Bottom-line/Final-Verdict
But for minor quibbles, it’s all (ah those tests & assignments) worth it since we had fun and did learn, as we were blessed with an enthusiastic batch with a range of experience in different fields and awesome faculty.

Well, long way to go, but it’s said, well begun is half done:-)